With the rise of social media over the past decade, there has never been an easier way for brands to reach their target audience. One particular way that has helped businesses reach their community is by harnessing the power of influencer marketing.
Many brands and businesses have noticed increased sales along with other metrics and have created influencer campaigns in the hopes that they can spread their message on various social media platforms and bring in new customers. So what is influencer marketing? There is no doubt many businesses have seen how this industry helps in areas such as customer acquisition, so how can any business apply these types of marketing strategies to their own business?
In this article, we will be covering what influencer marketing is, what kind of campaigns are out there, what social media platforms businesses should be using, as well as the different types of influencers out there that can help you reach your target market and audience. If you want to know more, keep reading to find out how you can apply this marketing strategy to your business.
What Is Influencer Marketing?
With many brands now realizing the power of influencer marketing, there is no doubt that some business owners have been left scratching their heads wondering, what is influencer marketing? Influencer marketing is another type of content marketing, which uses the power of social media and influencers as a marketing tactic.
Businesses all over the world are using this digital marketing strategy to increase brand awareness by working with influencers who create content and social media posts that reflect the brand’s values. It all starts with identifying your target audience and choosing the right influencer who can improve brand awareness and bring in potential customers.
There are so many tools and tactics that companies use such as Views4You to build their brand’s social media influence, as well as their own influencers. To benefit from Views4You’s services and tools, visit the social media growth service’ webpage.
Brands and businesses across the world know that influencer marketing works, and finding influencers who will make authentic content that customers will love can make or break you in today’s business market.
Most Effective Influencer Marketing Campaigns and Tools
There are many different ways brands can create and use an influencer marketing strategy. While traditional methods of marketing can be pretty linear in the sense that there seems to be a straightforward strategy, influencer marketing seems to be quite different and will depend on what the brand wants to achieve.
Some brands want to build their influencers in-house, meaning that they will use tools to grow a certain somebody to become a huge influencer who will bring in brand awareness and create a loyal following for the brand. This can be done with the help of online tools that build Instagram pages seemingly overnight.
Other brands might want to run an influencer campaign or program where they become brand partners with already famous people. Some want to target a specific audience that an influencer might already have.
Either way, these brands go about it, there are usually rules and regulations that come in the form of a contract. Many things go into consideration within these contracts. An influencer cannot engage in other influencer partnerships that affect your brand directly. They must participate in future campaigns, and they must regularly post about your brand. Some contracts dictate the influencer’s followers, how many sponsored posts they make, and that they should align with your brand values.
At the end of the day, the influencer must be creating content that will increase engagement rates, this is non-negotiable in today’s businesses.
The Different Types of Influencers
There are many different types of influences when you look at influencer marketing. The type of influencer you choose will be based on what you are trying to achieve. We all know the power of influencer marketing, so choosing the right influencers to represent your brand is a huge decision. There are many things to consider, such as how much creative freedom you want your influencer to have, and how big of a budget you have.
1. Nano Influencers
This type of influencer is someone who has anywhere from 100 followers to 1000 followers, they are considered to be the smallest type of influencer. In saying that, there is still a lot of value to be found here. Especially for brands who want a highly targeted audience. While they might not drive sales through the roof, their audience tends to be more loyal when compared to larger influencers.
These social media influencers usually have followers within the 1000-100,000 range. When it comes to influencer marketing, micro-influencers seem to be doing quite well, with a lot of brands choosing to use them instead of bigger ones. They make up a large portion of Instagram users, they do well when looking at engagement metrics and driving sales. Companies like them because they come across as real people to which an audience can relate.
3. Macro Influencers
If you are looking for an influencer who can bring target audiences in overnight and create website traffic, then this might be the right influencer for your brand. This type of influencer usually has followers within the 100,000–1 million range, which is more than enough social proof that they can easily create engaging content. Building brand awareness is no easy feat, but using an influencer with this kind of reach is a very effective tool and a great starting point.
4. Mega Influencers
No one holds more power than the mega influencer. To be considered a mega influencer, you need to have over 1 million followers. An influencer of this status already knows what a social media marketing strategy is, they know what to do and what most brands want. Most have worked with a lot of different brands, they know how to make informed decisions about what to post and when. In saying this, they are one of the more expensive influencers out there.
Which Successful Influencer Marketing Campaign Has Proven Most Effective in Recent Years?
We all know the power of influencer marketing, so choosing just one campaign is almost impossible. There really hasn’t been a measure of one particular brand, as there are so many that have done well. Whether it be by partnering with already famous influencers or using micro-influencers to boost your relatability. There are so many different ways to go about it, and it all comes back to the targeted audiences these brands wanted to break into.
How Can a Brand Approach an Influencer on Various Social Media Platforms?
The most popular places for brands to find influencers to work with are Instagram and TikTok. These platforms are considered to be both influencer marketing hotspots. Instagram is an old favorite and is considered to be an influencer marketing hub, most phenomenon will have their information on their profile and the private message feature makes it easy for brands to reach out.