Core Web Vitals: What They Are & How to Improve Them

Core Web Vitals are standardized metrics developed by Google to ensure that pages are user-friendly. If you want to rank high in the search results, you need to get familiar with these metrics and optimize your website accordingly to improve them. How to do it?

What are Core Web Vitals?

Core Web Vitals are a set of metrics that measure the performance of a website. They were introduced in May 2020 to inform developers and website owners what elements are taken into account when evaluating the website and determining its positions in the SERPs.

Core Web Vitals focus on the following aspects:

  • First Contentful Paint (FCP) – it measures the time it takes for the first piece of content on the page to load.
  • Largest Contentful Paint (LCP) – it’s used to see how much time is needed to load the largest content element on the page.
  • Cumulative Layout Shift (CLS) – it checks the amount of layout shift that occurs during page loading.

How to improve your page’s Core Web Vitals

There are a number of ways to improve your page’s Core Web Vitals. If you want to boost your website’s performance, you can:

  • benefit from Core Web Vitals consulting – an analysis and action plan tailored to your needs will quickly allow you to improve the user experience and reach the top of the search results.
  • improve your page’s loading time – a fast website will improve your user experience and increase your chances of appearing in the search results. Moreover, people quickly get inpatient, so if your site loads for more than 3 seconds, it’ll definitely increase the bounce rate.
  • make sure your page is mobile-friendly – your website should display well on both mobile and desktop devices. Since more and more people use smartphones to finalize transactions, the importance of responsive web design is constantly growing.
  • improve your page’s design – a well-designed page will have a positive impact on the user experience and encourage people to stay on your site for longer.

The takeaway

Core Web Vitals are metrics that have a crucial impact on website positions in the Google search results. If you aren’t sure how to improve your site’s performance, benefit from professional Core Web Vitals consulting that will give you clear answers to your questions.

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