When running an eCommerce business, it’s important to use various marketing techniques to attract new customers. One great way to do this is by using evergreen content.
Evergreen content is always relevant and interesting to readers, so it continues to bring in traffic long after it’s published. There are many types of content that remain relevant over time, each with its unique benefits. Here are a few examples of evergreen content you can use to attract new customers to your eCommerce business.
One type of evergreen content is educational content. This can be anything from how-to guides and tutorials to articles about the latest industry trends. Educational content provides valuable information for your customers, which helps them make informed purchasing decisions. In addition, you create a sense of trust with your customers by providing useful information.
If you need help with creating compelling evergreen educational content, partner with professionals who provide eCommerce SEO services. You can work with experts who can write targeted educational content for your geographic location. For example, if your business is headquartered in the Mile High City, a Denver inbound marketing agency can help you create engaging content for your local audience.
Product reviews are another great way to use evergreen content to attract new customers. Shoppers want to know what other people think of a product before they make a purchase, so it’s important to have honest and detailed reviews on your website or blog. Providing helpful advice about the product in each review helps potential customers decide if it’s a good fit for them.
Expert tips are another great evergreen content option for eCommerce business owners. This can include advice from industry experts or even your own staff members who have firsthand experience with your products. By providing expert insights, you offer valuable information that sets your business apart from the competition.
Glossaries of Phrases or Terms
Creating a glossary of phrases and terms related to your industry is an effective way to use evergreen content. Assembling a glossary is a great idea if using your products or services involves terminology or phrasing your target audience may be unfamiliar with. A glossary also shows potential customers you are knowledgeable about the products you sell. Demonstrating your expertise can help build trust and make them more likely to purchase from you.
Creating content that compares products similar to yours is another effective way to attract new customers. People often want to compare products before they decide which to buy, so providing helpful comparisons lets them make an informed decision. You can also include customer reviews and ratings in your comparison content to give potential customers a more detailed look at each product.
Visual images can also be used as engaging evergreen content. Pictures, videos, and infographics are great ways to make your content more interesting for potential customers. Including high-quality visuals in your content can also help establish your business brand and share what makes your company unique.
Podcasts and Video Content
Finally, podcasts and video content are becoming increasingly popular as forms of evergreen content. Podcasts offer a great way to provide valuable information in an engaging format that listeners can easily digest. Video content is also ideal for bringing your content to life, as it allows potential customers to get an up-close look at your products.
Overall, creating engaging evergreen content attracts new customers and keeps them coming back for more. From educational content to expert tips, many types of evergreen content can help promote your eCommerce business.