Email marketing is a powerful tool for connecting with customers and building relationships. But if you’re not careful, you could blow it all by making a simple mistake. Here are six of the most common email marketing mistakes to avoid if you want your KPIs for email marketing to work right:
Sending too many emails
Sending too many emails is a common mistake that every marketer faces at one point or another. You may be sending out newsletters, or you might be asking your customers to opt-in to receive promotions and new product announcements. Whatever it is, it’s important to remember not to overdo it!
Not personalizing your emails
Personalization is one of the most effective ways to make someone feel like you’re talking directly to them. A personalized email will increase the chances that your recipient will open, read and engage with your message. The key is to save emails to pdf and use data that’s relevant to each individual, so they feel like it’s directed at them specifically. This could be something as simple as adding their name into the subject line or mentioning something specific about what they do in their role within your company.
Not using email validation
Email validation is a process that checks each email address to ensure it is correct and valid before sending. It’s important for improving email deliverability because it reduces the risk of sending spam by ensuring that you have permission to send emails to each recipient on your list.
Not using tracking or analytics
You need to track and analyze your email marketing to make sure you get all the critical data. You might not know how many people opened your emails or if they even saw them at all. You could be wasting time and money on sending emails that nobody reads, which is going to hurt your bottom line in the long run.
No/poor segmentation
Segmentation separates your subscriber list into different groups based on their interests and behavior. Once you’ve segmented your list, it’s easier to send relevant content that will increase engagement and drive conversions.
You can create segments based on various factors (e.g., purchase history, past purchases, interests). For example:
- If you own an ecommerce store, you could use order history as a way to segment your list into buyers and non-buyers.
- If you have an affiliate program with hundreds or thousands of affiliates, segmenting by sales volume can help ensure that the most successful affiliates are receiving personal attention in their email campaigns.
Not proofreading your emails before you send them out
Proofreading your email before sending it is one of the easiest and most effective ways to avoid making mistakes, but it’s also one of the most overlooked.
When you’re writing an email, read it over once or twice before clicking “send.” This will help you catch any typos or spelling errors that may have slipped through during the creative process. You can even ask someone else to proofread for you if you want another set of eyes on it!
Maropost experts say, “Don’t assume that conversions everytime mean dollars.” It all depends on the goal of your campaign.
In conclusion, email marketing is one of the essential tools to stay in touch with your customers and clients. While it’s easy to get caught up in the excitement of sending out a new campaign, there are some mistakes you can avoid if you take your time and think things through before hitting send. Take some time now to look at your current email campaigns and see where they could improve!
