While it’s important to have a good plan for your new eCommerce store, you shouldn’t be afraid to let your personality shine through. You want to make sure that customers can find exactly what they’re looking for on your site but also that they feel like they’ve discovered something special when they click through to your store. In order to achieve this goal, try some of these tips:
Give your store its own identity
Whether you’re a first-time entrepreneur or have been in the game for years, it’s important to give your business its own unique name and brand. Use a domain name that is easy to remember and pairs well with your industry’s keywords.
Choose a color scheme that is easy to identify. According to the professionals at Adobe Commerce, “Color can be one of the most powerful tools in your marketing arsenal; as such, it should be used carefully when designing an ecommerce website.” Your logo should stand out against any background colors (and include no gradients), but don’t forget about contrasting font choices either.
Make your store informative
Product descriptions are essential to your store’s success. Using text and images, you can tell customers all about the product that they’re considering buying. The more they know, the better they will feel about purchasing it. You should also include images of your products in action or used in their intended environment so that customers can get a better picture of what they will be receiving.
Keep it simple
A simple website is easier to use, which can lead to more sales. One of the most important factors in creating a website that works for your customers is keeping it simple.
- Use responsive design, so your site looks good on any device
- Keep the design clean and uncluttered so users can easily find what they need
- Provide clear information about your products, including size and weight specifications (if applicable)
- Provide clear contact information, so customers know where to reach you.
Offer more payment options
You can customize your ecommerce store with Adobe Commerce. It is a great way to get more sales, but it can also help you attract and retain customers. Here are some of the best ways to do that:
- Offer more payment options. More payment options mean it’s easier for customers to buy from you—and for you to sell. Customers like having choices when it comes time to pay for something, so offering them several different ways can help increase sales across the board.
- Make sure your website is mobile-friendly. One of the biggest changes in consumer behavior over the last few years has been how people access the internet on their phones and tablets rather than desktop computers—and if they can’t easily navigate through your store while they’re out shopping, they’ll likely head elsewhere instead.
Simplify account creation
In order to improve the conversion rate of your eCommerce store, you should simplify account creation. You can do this by using social media to help people create accounts and by using a single page for both registration and login.
Don’t forget to customize your ecommerce store. It will help your customers find the items they need easier, and give them a reason to come back. These tips should get you started on creating your own unique look for your online business!
