A top ranking on Google is what every business desires because that will mean more exposure, increased website traffic, and more sales. According to Backlinko publication, search results that appear on the first page of Google get 31.7% of all the clicks. This is a huge number considering the financial implications that this can have on your business.
However, if you want to unlock the secret of getting top-ranked without incurring penalties from Google and other search engines, business owners in Hong Kong know that they have to work with a reliable and tested SEO agency. Remember that there isn’t a magic button that can be pressed to earn high rankings. The only thing that needs to be done is to do an audit of your website and make sure that it meets the necessary requirements for search engine rankings.
SEO rules keep changing
The major challenge with search engine optimization is that there is a lot of fluidity. A lot of changes are being experienced every year since Google and other search engine services providers keep updating their algorithms to suit the current needs of the users. This means that unless you are a full-time computing or digital marketing expert, there is no way that you will get to master the changes and understand what you need to do to ensure that your business website is compliant.
How to get top rankings organically
Here are tactics that you can use to achieve top rankings organically.
1. Ensure that you know how the Google algorithm works
Although they don’t publicly announce it, Google undergoes constant changes and according to conservative estimates, there are between 500 and 600 algorithm changes every year. You have to align your website to the best industry standards so that you can be rewarded with a top rank organically.
2. Check your website’s technical configuration
The proper technical configuration is necessary for top rankings. For instance, the overall design, the loading speed, and the overall health of your website matter the most and determine how your website will rank organically. Remember that if your pages load slowly due to server misconfiguration, DNS, web server, or general website problems, the number of visitors who will do what you desire of them when they visit your website will reduce. This means that visitors’ engagement will be reduced drastically. A Hong Kong SEO agency can help you to look at your website and make the necessary tweaks.
3. Use high-quality content
High-quality content refers to non-plagiarized, information-rich, and informative content that contains your main keyword. Do proper keyword research and write high-quality killer content that can act as link baits. Moreover, keep adding fresh content especially if you are running a blog because the search engine will consider that to be a plus when ranking your website content.
4. Make your content shareable
Search engines consider content that is shareable to be an approval and this leads to high search engine optimization rankings. Include sharing buttons at the end of your pieces to make it easy for your readers who want to share it with their friends and acquaintances.