Whether you’re attempting to improve your company’s online presence or attract new customers to your business, link-building will be a vital part of your digital marketing strategy. Having a direct impact on your rankings in search results, link-building is crucial for increasing brand visibility and boosting sales. However, it’s also a complex gradual process that’s difficult to track if you’re not a marketing professional. To help you simplify it, here are some of the most effective link-building practices for businesses you can try:
List on business directories
There are a number of online directories you could list your business on, from industry-related platforms to websites supporting local businesses. Listing on these directories can be a great method of gaining valuable links. However, the most popular and arguably most effective option is Google My Business. Make a profile on this directory, claim your business listing, and optimize it with correct business information, relevant images, products and services, etc. Not only will this represent a great link-building strategy, but will also position your business better in local search results, drive traffic, and boost revenue.
Consider guest blogging
Guest blogging is still an important tactic for link-building, just not in the old manner of mass guest posting. As search engines get smarter, they prioritize content that brings real value. This means that authentic and strategic guest blogging is the best way to achieve the desired results. Choose websites that are relevant to your business and niche, and target those with higher authority. Make sure that every piece of content you create is entirely unique, and that the website you post on is truly pertinent and attractive to your target audience. Selective guest blogging comes with better rankings, higher traffic, and more qualified leads.
Hire the help of professionals
Just like any other SEO strategy, link-building is a complicated and often tedious task. To achieve the best possible results, it’s best left to the professionals. Attempt to find the most reliable and reputable experts in your area, such as Impressive Digital – top Melbourne SEO agency popular across Australia. With plenty of knowledge and experience in the industry, these experts can devise a customized link-building strategy for each business. As a result, companies are able to improve their rankings, boost traffic, and increase success, something that could benefit your business as well.
Utilize resource link-building
Utilizing resource links from trusted websites is another good option. A resource represents a certain guide that you compile for your target audience. Authority websites such as Entrepreneur, Forbes, and Huffington Post have great resource pages you could take inspiration from when you’re creating yours. If a leading website in your industry has compiled a list of niche sites, its visitors can find what they’re searching for more easily. But if you manage to create an even larger resource article than theirs, you will surely get more backlinks. Follow up the article with email outreach to build trust and ensure success.
Be active on social media
Social media platforms have truly revolutionized digital marketing, and can be a brilliant addition to your link-building strategy. If you’re not active on the channels that are relevant to your audience, you’re doing your business a disservice. Expand on social media by creating profiles on several platforms and regularly posting high-quality content such as images, updates, and promotions. Share this content on other platforms to help your audience find what they need. This is a great way to increase engagement and loyalty, and to boost exposure. For instance, a number of US companies have found that social media got them links from several states they haven’t even done any outreach for.
Leverage broken links
A significant percentage of sites have broken links – take advantage of this fact in your strategy. This is a good option if you can devote yourself to social media and content writing as a busy business owner. The broken link-building strategy is quite simple: you find pages on websites with links that no longer work, and then you suggest replacing these broken links with a link to your own website with similar content. You can leverage free online tools to find broken links, then all you have to do is identify matching content and suggest it to websites. This will be helpful for gaining valuable links and SEO in general. Link-building can be quite a complex and time-consuming task that rarely provides the desired results when done poorly. Use the tips mentioned above to streamline your link-building strategy and support the success of your business.
