PPC (pay-per-click) advertising is rapidly becoming internet marketing’s “go-to” tool. The way it works is a business chooses keywords for internet searches that most accurately reflect its goods and services, then bid on their use against competitors. The winning bidder’s site then appears at the top of the search results whenever a user searches for their keyword. If the user then clicks on their ad, the business is charged a small fee, but paying it is well worth their while considering the huge amount of customer traffic the service drives to their website!
Getting started in PPC can be a bit of a trick, which is why beginners should avail themselves of the deep knowledge and experience that agencies like King Kong can provide! They will help you navigate the complex world of PPC to help you build a PPC campaign that ensures you get the most for your money with each click you pay for!
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Let’s take a look at some of the key steps you should take when planning your PPC campaign:
- Goals – It’s important to set clear goals in regard to what you hope to achieve with your planned PPC campaign. Some example goals might include generating new leads, increasing traffic to your website, and driving online sales.
- Keyword Research – In order to discover the phrases and terms that your target audience uses in their searches, use a keyword research tool that can help you identify them and put them to work in your website’s content and advertising copy.
- Target Audience – Demographics are another key to a successful PPC ad campaign. You want to be able to reach people based on a variety of factors such as their gender, age, interests, location- anything you can learn about them may prove useful in luring them to your site!
- Compelling Copy – You want to write ads that compel users to click on them! Grab their attention with your exciting headlines and informative descriptions so they keep on clicking on your links!
- Testing, Testing – Test out a variety of diverse ad formats such as text, images, and videos. Experiment with different targeting options to find the ones that will make your campaign a big success. You don’t know until you try, so throw it all at the wall and see what sticks!
- Performance Tracking – You can optimize your marketing campaign by monitoring it with tracking tools that allow you to view your ad’s performance, and make adjustments to fine-tune it.
PPC makes it all happen!
