Why shop for the original price when you can get the same product for half the price from resellers? Nowadays, the liquidation industry is booming due to the high demand for affordable products that come in their liquidation pallets.
If you’re wondering where these liquidation pallets come from, here’s a crash course. Many retail giants end up with tons of excess inventory, shelf pulls, and returned products that they need to get rid of. So they send them to wholesale liquidation companies to be sold at very cheap rates.
Whether you’re a personal shopper or a reseller, you can get your hands on many high-quality products at a liquidation store. Plus it is very budget-friendly and convenient.
In case you own a liquidation store or a resale business, you’re probably wondering where you can sell your goods. Wherever you sell, it needs to have a good reach and bring in lots of potential customers.
Luckily, many suppliers and resellers use sites like Amazon and eBay to reach more customers. So let’s explore whether Amazon or eBay is the right selling platform for your business.
Advantages and Disadvantages of Selling on Amazon
Advantages
Increased Sales
The best thing about selling on Amazon is that customers recognize it as their number 1 go-to spot for shopping online. So you can enjoy many opportunities to sell your goods to one of the largest audiences on the internet. Plus you can also earn a lot of credibility by listing your products on Amazon
Global Reach
You will hardly find a city or town anywhere around the globe that Amazon hasn’t taken over. So if you buy liquidation pallets in Indiana. You can sell your goods to a larger international audience.
Low Marketing Costs
Amazon already attracts millions of customers to shop at their site daily. So you don’t need to shell out a huge amount of money from your budget to pay for the marketing costs. Since their website already functions as a search engine, shoppers looking for your goods can easily find you.
Disadvantages
Does Not Encourage Resale Products
This is a major roadblock that every supplier or reseller faces on Amazon. It is widely known that Amazon does not support the sale of products that are not brand new. So when you buy goods from wholesale liquidation companies, you must ensure that they come from overstock and not returns or refurbishments.
Selling Fees
The amazing benefits you get on Amazon don’t come for free. They typically charge a hefty commission for every product that you sell. If you sell liquidation pallets, you’ll probably earn only a small amount that might not cover the selling fees that Amazon charges.
Your Seller Account May Get Terminated
As we mentioned, Amazon doesn’t encourage resale products. So don’t make the mistake of listing a refurbished product as brand new. Or else the buyer may file a complaint against you and you’ll risk losing your seller account on Amazon.
Advantages and Disadvantages of Selling on eBay
Advantages
Increases Your Reach
A great thing about selling liquidation pallets on eBay is the sheer number of people that view your products. When people need to buy something, they typically start their search on eBay. So it is a great platform to be on since you can drastically increase your reach.
No Limitations on What You Can Sell
Whether you’re looking for brand new or used items, you’ll find them all on eBay. There are no limitations to what you can sell there, minus certain illegal or restricted items. So if you buy liquidation pallets in Indiana, you can definitely sell them for a great price on eBay.
Gain New Customers
Selling on eBay is also a great way to introduce buyers to your online store. This way you can not only increase sales on eBay but also drive traffic to your own website. So make sure to come up with an enticing strategy to get them curious about you and your business.
Disadvantages
Strict Rules and Policies
When it comes to things like returns, refunds and customer service, eBay has a strict set of policies you are required to follow. So you need to sell your products according to the system they set up. But it is important to remember that these rules are set up to protect buyers, sellers and eBay itself.
Seller Fees
Selling fees are one of the main reasons that stop many businesses from expanding to eBay. If your profit margins are very low, you may not benefit from selling certain products. This can take a huge toll on your income especially if there is high competition for that item
Highly Competitive
You need to remember that eBay has millions of active sellers. So you’re likely to face stiff competition if you’re selling popular items. So it’s a good idea to do a competitive analysis before you decide to list an extremely saturated product.
The Verdict
Working in the liquidation industry can be very profitable and rewarding. Even if you have a tight budget, you can still buy enough goods to double your income. Whether you’re looking for a side hustle or a long-term career, you’ll definitely find it selling liquidation pallets.
The biggest question that most suppliers and resellers face is where to sell their goods. Amazon and eBay are popular choices but they both come with pros and cons.
Amazon provides tons of benefits for you to take advantage of. But they do not favor businesses that resell liquidation goods. So eBay is a better choice for wholesale liquidation companies to do business since there are no such limitations there.
Hopefully, this helps you clear your doubts about the advantages and disadvantages of Amazon and eBay so you can make well-informed decisions.
