In today’s digital age, if you’re running a business and not using social media, you might as well be leaving money on the table. Social media isn’t just for posting pics of your breakfast or sharing cute cat videos. It’s a powerful tool to market your business and connect with potential customers. If you’re not sure where to start, don’t sweat it! We’ve got 6 essential tips to help you navigate the world of social media marketing.
1. Visual Appeal is Key
In the fast-scrolling, skip-button-pressing world of social media, your visuals are your VIP pass to the front row. It takes just one second for people to decide whether to pause or continue the scroll. And YouTube viewers are ready to hit that skip button within five seconds. This is all the time you have to catch people’s attention.
First and most importantly, use the correct dimensions for your content according to each platform. If you’re putting up an ad on Facebook, you want it to be crisp 1080×1080 pixels. For an Instagram story, aim for 1080×1920.
Use eye-catching images and graphics to stop the scroll and make people pay attention. If your in-house design skills aren’t quite ready for prime time, you can always go for stock photos to design your ads. But before you dash off to Google, remember that everyone else is doing the same. And we’re not here for cookie-cutter visuals. Nope, we’re here to make waves and stand out.
A stock photography agency can offer you high-quality visuals, from vivid technicolor background art that could rival Pollock’s masterpieces to cinematic video footage that would leave Fincher nodding in approval. These are the elements that make your brand leap off the screen, that make people pause, and that make them want to explore your digital domain further.
2. Engage With Your Community
It’s not just about posting content; it’s about connecting with people. According to a recent Forbes study, 62% of millennials believe that when a brand takes the time to engage with them on social networks, it increases the likelihood of them becoming loyal customers.
Don’t just talk about your business all the time. Engage with your audience. Ask questions. Respond to comments. If you spot a particularly witty or funny comment on a post, pin it to the top for everyone to see.
Here’s another pro tip for you: user-generated content. Let’s say you run a restaurant, and a diner captures a mouthwatering shot of their burger and tags your restaurant on their Instagram story. That’s gold! Repost that on your Stories too. Not only does this make the customer feel appreciated, but it also adds an authentic touch to your content.
Why does user-generated content work? It’s simple. People trust recommendations from other people. When they see everyday folks enjoying your product or service, it feels genuine, like advice from a friend rather than a scripted marketing spiel.
3. Trends Are Your Best Friend
Since we’re talking about engagement, trends are the ultimate way to get in on the conversation. The Barbie movie just took the world by storm, and every brand got in on the action. Pink yoga mats, pink burgers, pink milk boxes – the whole shebang. Some restaurants even offered discounts for people wearing pink on the premiere date.
And it’s not just about hopping on trends. Special dates on the calendar can also be your playground for creativity. Share a witty post on April Fool’s Day. Or offer a couple’s discount on Valentine’s Day. But here’s the deal: authenticity is your golden rule. Whatever you do, make it true to your brand’s voice and personality.
Here’s a perfect example: the Rick and Morty Season 3 premiere. Fans of the show knew that new seasons were usually delayed – it was practically a running joke. So, when April 1st rolled around, the show’s Twitter page dropped a bombshell: the new season was out. Everyone laughed it off, thinking it was just another April Fool’s prank. No way they would release a whole new season without any marketing. But guess what? They did!
And it wasn’t just a quirky stunt; it encapsulated the very essence of the show – the unexpected, head-spinning, rule-breaking spirit – right into their release strategy. The fanbase went bonkers, resulting in a stroke of genius that turned a simple trend into an unforgettable moment in the show’s history.
4. Pinterest is Underrated
While most brands rush to establish their presence on Instagram, Facebook, and TikTok, a quiet yet potent player often goes unnoticed: Pinterest. Pinterest isn’t just another social media platform; it’s a treasure trove of inspiration.
People flock to Pinterest to curate their vision boards, craft fashion statements, design their dream homes, and conjure up culinary masterpieces. It’s a place where wishes and aspirations take visual form. Did you know that 83% of weekly Pinterest users have made purchases influenced by the content they discovered from brands on Pinterest? This statistic alone speaks volumes about the marketing potential that Pinterest holds.
5. Collaborate With Micro-Influencers
Micro-influencers with fewer than 100k followers may not boast massive follower counts, but their impact is undeniable. They have a community that hangs onto their every word. This means more likes, comments, and shares on their posts. The result? A deeper and more meaningful connection with their audience.
But that’s not all – the budget-friendly nature of micro-influencers is music to every marketer’s ears. With a lower cost per impression and conversion, your marketing dollars stretch further.
Of course, like in any partnership, compatibility is critical. Choosing micro-influencers who align with your brand is paramount. If you’ve just launched a line of vegan facial masks, team up with a vegan pro beauty influencer. This laser-focused collaboration puts your product in front of an audience already hungry for your offer.
6. Use Hashtags Wisely
Hashtags are like the seasoning for your social media post – a little sprinkle goes a long way. But don’t go overboard. #Nobody #Wants #To #Read #A #Post #Like #This.
The trick here is to be specific. Those super popular hashtags might seem tempting, but think about it – they’re like the party everyone’s trying to get into. Competition is fierce, and your post might get lost in the crowd. But with specific hashtags, you’re the star of a smaller yet more attentive audience. The key is to find that sweet spot where your post aligns with a trending topic but doesn’t drown in a sea of similar content.
Let’s say you run a pet store, and you’re sharing a video of a hilarious cat attempting to master parkour (yes, that’s a thing). Instead of slapping on #Cats and #Funny, why not go for #CatParkour? The tag may not be as huge, but it caters to a more niche and engaged audience.
So there you have it — 6 tips to help you rock your social media game. Remember, social media is about connecting with people, not just promoting your business. Keep it authentic, stay engaged, and have fun building your brand in the digital world.