An outdated Google My Business profile can drive potential customers away as even if they know your business exists, they may not choose your services if it doesn’t look inviting.
We know that reviews on Google matter a lot for your business, and strategies like buying Google Reviews can help. But there’s more to that!
In this blog, understand how updating your GMB profile makes a difference and how you can do it with our 4-step guide.
Why Should You Consider Updating Your GMB Profile?
An updated GMB profile makes sure that your profile shows up when a customer searches for a similar business in your field. But that’s not it. Let’s explore the other ways in which an updated Google My Business helps your business.
Accuracy Builds Credibility
When your information on your Google My Business profile is accurate, customers can contact you without any trouble, leading to satisfaction.
These accurate details include your phone number, address, and hours of working. When these details are accurate, it builds trust among the customers as they know they can rely on your services.
Improves Your Local SEO
Keeping your description up-to-date with popular keywords increases your brand’s exposure and local SEO. Moreover, your name will appear at the top whenever someone searches for a similar business.
As a result, you can expect an increase in foot traffic and conversion rate, making your business successful.
Grows Your Customer Engagement
A well-updated Google My Business keeps you ahead of your competitors by attracting more customers. When customers are satisfied or genuinely curious about your service, they’re bound to leave questions or positive reviews, increasing your customer engagement.
Make sure to promptly reply to them to show that you value their feedback and are committed to improving your services.
Spotlights Your Special Offers
Keeping your Google My Business profile updated with your current offers, promotions, or even events makes sure that customers stay aware of them. When customers know what offers and promotions you’re having, they’re most likely to take your service for the experience.
As a result, you’ll have an increase in your conversion rate, keeping you ahead of your competitors.
Showcases New Products
Think of Google My Business as your social media account, where updating your audience about your new products, features, and services is important for showing what your brand is all about.
This will make sure that your audience is informed about your new services and products, leading to increased engagement and growth in sales.
But how to get started with updating your GMB profile? Let’s explore this in the next section.
Tips For Keeping Your Google Business Profile Up-to-Date
Updating your Google My Business profile for better visibility and engagement for your business is all about using four main strategies. Let’s find out what they are.
Update Your Profile Regularly
Make sure to update all the information accurately regarding your business on your Google profile. This includes:
Business Name
Hours of operation
Address
Contact Number
Business Description
In case you change anything like the phone number of hours of operation on the holidays, update your GMB profile as well to keep the visitors informed. This shows that your business is active, attracting more customers to your business.
Upload Quality Images
Hire a professional photographer who can click high-quality photos of your products, services, location, etc. Once you have satisfactory photos that are visually appealing, upload them to your Google My Business profile.
The audience loves seeing photos of the businesses before visiting to get an idea of what to expect from the business. In case of any change in interior or exterior, upload new photos to keep the customers updated as well.
Engage with Reviews
Make sure to reply to all the reviews politely to show that you are committed to customer satisfaction. If its a:
Bad review:
Be polite and acknowledge your mistake by saying sorry and bringing the issue to your attention. You can also offer solutions to promote customer satisfaction.
Good Review:
Show gratitude to the customer by saying thank you.
Constructive Review:
Thank the customer for the feedback and show that you’re committed to improving your service to make them feel valued.
Post Announcements
Make sure to use the posts feature on your GMB profile to keep your visitors updated about the promotions or offers during specific events or holidays. You can update them with:
Special discounts
Limited time offers
New events
Product or service launch
This shows that you are actively interacting with your customers, which will help in building trust and driving customer interest.
Conclusion
Update your Google My Business account for building trust and ensure that the information is accurate. Also, upload compelling pictures, and highlight ongoing offers. And don’t forget to respond to reviews promptly, even the negative ones.
If you want to go the extra mile to build credibility on your GMB profile, use Buyreviewz, which delivers 100% real reviews according to your location.
Your success is just a few updates away!
