TikTok is an application that triumphantly walks the planet. It is the most downloaded app for iOS (ahead of Instagram and WhatsApp) and the third most downloaded app for Android. The TikTok audience in the world is 500 million people. Audience in Russia (per month) – 8 million.
It is not easy to describe the concept of TikTok: young people record their own video sequence to popular tracks – such a format of amateur clips. However, in reality, TikTok has grown from this kaftan into something much more – it is a subculture, with its stars with an audience of millions, with whom artists like Ariana Grande record hits.
The loyalty of the audience is amazing: according to the network itself, the average Russian TikTok user enters the application 7 times a day and spends 39 minutes a day in it.
The main complaint about TikTok from the side of business is a young audience: 40% of users are under 18 years old. So, we discussed what is interesting about TikTok, now let’s talk about what exactly you can do there to promote.
We define promotion goals
Before you start working with Tik-Tok, you need to determine the goals of promotion. They, in general, do not differ from the goals in any other social network:
Attracting followers from Tik-Tok to other platforms
Now it is easier to gain subscribers in this social network than in the same YouTube and Instagram. You can take advantage of this and redirect traffic to other social networks. To do this, specify a link to Instagram, YouTube or your website in your Tik-Tok profile. Please note that links to the site are not yet clickable, and users need to manually paste them into the browser. But, most likely, then the application will have an available active link in the profile, like Instagram. Read more about this in the article: TikTok is testing links in the profile description and under the video.
Account monetization
On TikTok, you can earn on donations from live broadcasts, native advertising from brands, affiliate programs, and advertising from other bloggers.
Increasing brand awareness and image enhancement
Tik-Tok can be a good addition to existing pages in other social networks.
Sales increase
Lead generation is the ultimate goal of any SMM promotion. You can use Tik-Tok to sell your products and services directly. It is also a great platform to promote your creativity, for example, music tracks. This is a chance for new artists and musicians to become popular thanks to TikTok.
Depending on the goal, we build a strategy and choose ways to promote. But first, we define the audience and the concept of the channel. Naturally, within the framework of this social network. Remember – people come to Tik-Tok to have fun and “kill time”. Difficult content does not fit here. This app shoots original, viral and visually appealing videos.
Real tips on how to promote Tik Tok and become famous on the platform
TikTok Panels
A tiktok panel is an online automation tool that can help you to gain more views, likes, and followers. But, before using it you need to collect some information and choose the best TikTok panel. Look for reviews from customers and also compare prices on various TikTok panels.
New account
Have you been watching Tik Toki for a long time? Spinning it is a bad idea. The algorithm already knows it and has determined that videos from it are rarely downloaded or not downloaded at all. Therefore, new videos will not receive many views. To promote on the platform, you need to create a new account.
Uniform style and theme
The main mistake of novice bloggers is that they want to cover all topics. But if everything is mixed in one account (and trends, and dances, and unpacking of goods, etc.), then the algorithm does not understand who to show it to. And no, he will not start showing the account to everyone in a row. And most likely, it will stop showing it at all.
Therefore, you need to choose your direction and work in it. At the same time, you can easily stay in trend – shoot videos in your subject, but to popular tunes.
An important point: the audience on TikTok loves when it is immediately clear what the video is about. Therefore, it is better to immediately add a title to the cover.
Own channel. Now I’m going to say something nasty. Yes, indeed, when you install TikTok and try to figure it out, it seems that this is the most idiotic thing of all invented by mankind, including Teletubbies and iTunes. But! Try to overcome disgust and record 4-5 videos (you can not open public access). It’s addictive!
From examples of “non-teenager” channels – Tema Lebedev and Arnie. Sberbank’s SMM managers conduct the channel in a standard way. By the way, I was also drawn in – but after gaining 70 subscribers on the first day, I decided that if, in addition to my 7 sites, I also start running TikTok, then I’ll go crazy. And outsourcing is not very appropriate here, as you know.
Getting into trends. Users overactive watch videos from recommendations. There are algorithms for displaying videos in trends – it includes audience activity, interactions with the video, etc. In general, the recommender system is built brilliantly – no worse than Yandex.Zen and YouTube. So, as politicians say, “social ladders” function and allow you to become popular without money, due to ideal content.
Filling content
TikTok users are young people aged 13 and over. They post amateur videos, flash mobs, reactions, challenges, sketches, dances, mini-series and more. First of all, the content should be of interest to such a circle of users.
Videos should be fun, original, memorable. Documentaries, educational content, boring lectures and stuff like that will not come in. Do not forget about the quality of the shooting. A fuzzy picture, noises in the background – not what Tik-Tok users want to see.
branded masks. Just like on Instagram, it became possible to make your own masks (for example, with company logos or products), allowing users to use them in their videos.
Tip for promoting on Tik Tok: it is better to connect a business account. It’s free, you don’t need to give the app additional permissions. But what is such an account for? The main difference from a regular account is that you can add your website and company email address.
What else does he give? Accurate analytics, which is not in the regular version:
total and average time, number of views;
the number of likes and comments;
the number of new subscribers, from which regions they are;
What time is the most active audience?
which videos are the most popular.
And this is necessary for working with the audience. If a person does not plan to make money on TikTok and promote his brand, he does not need these additional features.
Official advertisement. Yes, yes, there is. Appeared quite recently. There are several formats of videos and photos that are shown in different placements (for example, in the user’s feed). It lasts up to 15 seconds, you can embed links, hashtags, in a word, it is very similar to advertising in stories.
Conclusion
Tik-Tok is a dynamically developing social network for young people. In 2020, the popularity of the application will only grow, so you need to go there for the audience now.
The idea of the application is short catchy videos up to 15 seconds. Try to post 1-2 videos a day. Make content separately for this social network, taking into account the interests of young users.
The account can be promoted by free and paid methods. For paid promotion, use sponsored videos from bloggers, TikTok Ads, or special services.
