Instagram engagement rate refers to the metric that measures how your followers respond and interact with the content you post on Instagram. This metric plays a vital role in the Instagram algorithm.
These interactions may include saves, swipe-ups, sticker interaction, profile visits, link clicks, video views, etc. When people find your content fun, interesting, and valuable, you may notice that these interactions will continue going up.
The main advantage of Instagram engagement is it helps you track which content resonates with your target audience. And by pinpointing the content that works well, you can find ways of replicating or improving the most successful content with new ideas.
Now that you understand the importance of Instagram engagement rate and how it affects your profile, it’s entirely logical to boost it. And here are some effective ways you might want to try.
- Get Instagram Engagement Tools
When looking to boost your engagement on Instagram, there are a few content creation tasks that you need to do, which could take a lot of time. For instance, you have to view if some of your followers are legit to avoid getting shadow-banned by Instagram.
However, this can be challenging if some sketchy accounts are private. You may need to get an Instagram viewer, which allows you to access these profiles and decide if they are legit or busybodies.
The engagement tools vary and are for specific tasks, making them beneficial to you in different ways. So, when looking for an engagement tool, do your research and settle for one that’s legit and offers additional features.
- Use The Right Instagram Hashtag
Boosting engagement means making your content visible to your target audience. Your post will appear on a related page by using a hashtag. And since followers tend to follow hashtags, the chances of your post being seen by new people interested in that content niche are high.
However, you can’t just use Hashtags, especially old ones, as they won’t work effectively for maximum engagement. So, to use hashtags effectively, you should know and understand how they work and then develop a strategy.
The strategy you choose will help you maximize every piece of content you put out. Therefore, before settling on a strategy, take time to research relevant hashtags that connect and are important to your brand.
Additionally, avoid making too general hashtags. They should be different for each post. And when making a hashtag, make sure they’re shorter and less used by other brands.
- Create Quality Content
The quality of your content greatly influences how your followers will engage with your posts. Quality content ranges from videos, photos, and reels that will keep the follower interested and looking forward to more.
Before posting, make certain that the resolution of the video or photo is medium to high quality. It’s essential to ensure visual appeal to encourage your followers and target audience to know more about your brand, thus boosting engagement.
Additionally, avoid sticking to one type of content as it might get boring for your followers. Try to switch it up by posting videos about your brand and creating fun reels that your followers can relate to.
- Schedule Your Posts
If you tend to post at different times, you may have noticed that some of your posts did well, while others did not. Hence, you may need to schedule your posts for when most users are online. You can do this by backtracking to your most successful post and noting the time.
Afterward, try and post at the exact time, then closely monitor how the post performs. Once you get the right time, schedule your posts for that time and be consistent, then watch as the engagement increases. If you’re in a position where you can’t post at the same time every day, consider getting a scheduling tool that will help you stay on track.
- Create Interactive Instagram Stories
Make good use of your Instagram stories by regularly posting interactive content. You can introduce interactive stickers that allow your followers to give their opinion and ask questions.
Once you’ve posted interactive stickers, respond promptly to your followers to increase engagement. One great way is by sharing relatable memes based on the topic of discussion. This will keep your followers entertained and eager to engage with your content.
Boosting your Instagram engagement rate is vital for the success of your brand. Although increasing the engagement rate isn’t easy, you’ll find that the ways discussed above can be quite effective. When you optimize Instagram’s features, upgrade your toolkit, and curate your content, enhanced audience engagement can’t be far behind.